UX Design Leadership & Strategy
16+ YEARS OF EXPERIENCE | Based in San Diego, CA & Washington, D.C.
Growing global teams and applying compassion focused solutions to problems.
I Design Experiences based on the way people think, behave, and feel.My Design Process
Addressing the right problem and providing the right solution.
Strategy
UX is the sum of all things and does not deal in style over substance. I ask the right questions to address the right challenges. Aligning UX Strategy to validate Business assumptions includes setting the stage by consulting to explore the possibilities, performing market research, competitive analyses, and conduction design workshops, just to name a few.
Research
Know your users. I focus on user outcomes and design with data to address needs. Agile in my practices, I understand that needs and goals are far from linear. Methodologies include: qualitative & quantitative user research, generative research, workshop facilitation, storyboarding, journey maps, personas, usability testing, user metric analysis, and more.
Design
Analytical problem solving. I create structural hierarchy and solve the challenges of information architecture to streamline the flow of information. Utilizing accessible, well-tested design patterns to make decisions easy by avoiding the paradox of choice. Prototyping, usability validation via user testing, red-lining DEV hand-offs, and business presentations to deliver solutions that work and delight.
Leadership
I build and maintain high-performing UX teams and evangelize UX across the org. My leadership style is empathetic, communicative, strategic, data-driven, user-centric, and more. I share knowledge, remain consistent, provide support, set standards, facilitate the design process by leading design reviews and communicate with stakeholders. I partner with fellow leaders to grow a collaborative, cross-functional culture in a DesignOps seat.
Published Case Studies
D.C. Gov 311
Redesigned D.C. Government’s 311 web based customer support with a focus on clarity and ease of use. Increased customer understanding and satisfaction of the service request process.
KoinStreet
Mobile app development that engages users of cryptocurrency and blockchain through social interactions while providing a platform for learning through copy-trade.
Loro
Redesigned solutions for an accessible website and mobile app’s onboarding interface for a start-up Co. from Harvard Innovation Labs. Loro is a smart companion robot for wheelchair users.
Raytown Productions
Designed a music mobile app through rapid prototyping methods that seamlessly blends music edition with social engagement - while encouraging user retention.